Rachel Lichi Hsueh is Senior Vice President and Partner at FleishmanHillard China, and Managing Director of Client Services. She has over 18 years of experience in Communications, Marketing and Branding in Greater China. Before joining FleishmanHillard, she was the Managing Director of an international PR agency with client experience from Corporate, Technology, Financial, Healthcare and FMCG. She has built PR agencies in China with the approach of creating significant market growth, initiating team leadership and building up key stakeholder relationships with ecosystems. She’s a trusted advisor for long-term clients.