Rachel Catanach is FleishmanHillard’s senior partner and president, Greater China and a member of the firm’s Cabinet leadership team. In addition to her senior management responsibilities, her market role includes people development, cultivating existing client relationships and securing new business through cross-market collaboration. Rachel has advised senior clients across the government, financial, technology, luxury and manufacturing sectors. She has particular expertise in global brand building, and corporate and financial communications, and has consulted on high-profile merger and acquisition activities, private equity deals, sensitive issues management, initial public offerings, and strategic events. A former Chair of the Council of Public Relations Firms of Hong Kong, Rachel is a strong advocate for the PR industry in Asia and a regular commentator on the communications challenges faced by Asian companies going global.