Wella offered a unique opportunity for hair stylists in China to showcase their talent and creativity on a global stage.
Our team helped develop annual creative challenges during Master Kong’s five year scholarship program with Japan’s Waseda University.
The launch embraced a digital strategy and integrated online and offline approaches, establishing brand awareness and customer loyalty.
We created an impressive event that directly reached the target audience on and offline, raising awareness about the client's new brand image.
We helped quickly and creatively drive conversations and establish consumer preferences to push sales of a diverse range of new products.
We created a communications campaign as innovative as the client’s cutting-edge creation that reached over 7 million people.
With a full suite of professional services, we met and surpassed the client’s need for all-around communications support at corporate and brand levels.
Through trade shows we established and built relationships with key Chinese stakeholders.