FleishmanHillard Appoints Judy Wei General Manager of Beijing Office
Further Strengthens Leadership in Greater China with the Addition of Graham Fordyce
as Executive Creative Director
ST. LOUIS, JULY 24, 2018 – To further bolster its leadership team in the Greater China region, FleishmanHillard today announced new appointments, elevating Judy Wei to general manager of the agency’s Beijing office and adding Graham Fordyce as a new executive creative director.
Wei, a highly skilled communications veteran, brings more than 20 years of experience in Mainland China, and was previously the firm’s China general manager of the consumer team. Her expertise spans brand reputation management, brand marketing, issues and crisis communications, corporate social responsibility, and social listening and communication.
As general manager of the Beijing office, she will oversee talent development and new business, and drive the highest standards of client service in one of the most dynamic and competitive communications markets in the world.
“Judy’s comprehensive grasp of the China market, particularly in the area of integrated marketing, makes her an invaluable resource for our clients and team, and an excellent choice for this role,” said Rachel Catanach, senior partner and president, FleishmanHillard in Greater China. “She is already a proven leader in our office, and her appointment ensures our continued growth in Beijing and beyond.”
Fordyce, who has held executive director roles in China, Myanmar, New Zealand and Singapore, has overseen the brand positioning of major global brands across a variety of industries, including travel, sports, technology, CPG and entertainment. His experience spans external and internal branding, advertising, direct marketing, shopper marketing, and recruitment and employer branding. He joins FleishmanHillard from HainesAttract, where he was national executive creative director.
“As we continue to grow our client roster, we’re also strengthening our creative capabilities to produce world-class creative ideas and campaigns,” said Catanach. “Graham’s experience leading creative teams all over the world brings together many unique perspectives that can more effectively position our clients for their respective audiences and markets.”
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named Agency of the Year at the 2017 North American Excellence Awards; 2017 ICCO Network of the Year for the Americas and EMEA; PRWeek’s Best Places to Work 2017; PR News’ Best Places to Work in PR 2016-2017; Human Rights Campaign Best Places to Work for LGBTQ Equality for 2018; PR Awards Asia 2017 Greater China Agency of the Year; and NAFE’s “Top 50 Companies for Executive Women” for 2010-2018. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc., that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.