FleishmanHillard (FH) today announced the appointment of Yu Li, senior vice president and partner, to regional Talent Development lead for the Asia Pacific region.
“Yu Li epitomizes the collaborative and collegial culture of FleishmanHillard and understands that people are the center of our business and our culture,” said Lynne Anne Davis, FleishmanHillard senior partner, Asia Pacific president. “She is respected for her integrity, hard work and good humor. As a leader, Yu Li not only reinforces our values and our collaborative style, she has a real gift for bringing out the best in our people.”
Yu Li previously served as FleishmanHillard’s head of Talent Development for Greater China, and spent eight months of her 12-year tenure at the firm working in its global headquarters in the United States. She will begin transitioning to her new role immediately. Before joining FleishmanHillard in 2005, Yu Li worked for three years at a leading logistic company in Beijing, and started her career at JPMorgan Chase in Paris.
In her new role, Yu Li will be tasked with continuing to build FH’s talent in the region, which boasts a low turnover, strong tenure and longstanding gender equity from senior-most management to junior staff. She will also lead the region’s performance management; leadership development; and recognition, retention and rewards programs.
Yu Li replaces Sally Woo, who is emigrating to Canada after nearly five years with the firm. “Sally did a tremendous job in one of the most highly valued roles on our leadership team. We are sincerely grateful for her many contributions, including mentoring Yu Li to take on this role,” said Davis.
“FleishmanHillard’s Asia Pacific region celebrated another year of record performance in 2016, largely thanks to the strength and passion of our talent,” Davis added. “Our local-leadership model, with all but one of our 17 offices being led by a native of the market, continues to be one of our most distinctive competitive advantages in our region.”
Yu Li will continue to bolster FH’s local-leadership model, which has underpinned the agency’s success in the region. Employees reflect 16 nationalities, speak 13 different languages and 93 percent are from the region.