Wyeth Nutrition develops premium-quality nutritional products scientifically-designed to meet the needs of young children, as well as pregnant and lactating mothers, and is part of Nestlé S.A. FleishmanHillard has provided integrated services to Wyeth Nutrition since 2014.
FleishmanHillard developed the Wyeth Nutrition corporate communication plan for 2014. We also helped conduct a public survey, develop the survey report and organized an expert seminar and internal launch event for Wyeth’s Children’s Reading Program, a CSV (Creating Shared Value) campaign that aimed to nurture and enrich children’s minds, showcasing Wyeth’s all-around early childhood expertise.
For brand marketing, we provided support when the Wyeth brand Illuma held their “Example of Quality Product” credit ceremony with the Irish Ambassador.
FH has also prepared a Report on Infant Powdered Milk Industry’s Hot Issues and Policies for internal publication every month since 2014. When Nestlé’s Global CEO visited China, FH also assisted Wyeth Nutrition China in developing the briefing book for him.
From external to internal communications, we demonstrated our ability to provide a complete repertoire of PR solutions.