New Shanghai Leadership Strengthens Firm’s
Strategic Communications and Corporate Affairs Offerings
SHANGHAI, Jan. 16, 2012 — Fleishman-Hillard International Communications today announced that it has appointed Miranda Cai general manager and vice president of its Shanghai office.
Ms. Cai will lead further expansion of the firm’s operations and client services, working closely with Alex He, senior vice president of business development in China, and Shijun Ma, a vice president who oversees service for major clients, including Philips. She reports to Li Hong, senior partner and president of Fleishman-Hillard’s Mainland China network.
Ms. Cai has more than 17 years of experience in media, marketing communications, government and public affairs. As director of the corporate communications and public affairs practice at an international agency, she led account staff and provided strategic counsel to clients. She served many leading global and local companies in sectors such as technology, healthcare, consumer products and finance. Prior to that, she served as director of marketing at hiSoft, a leading IT outsourcing group, where she developed and implemented a strategic communications plan that helped grow the business by 60 percent over two years.
Ms. Cai also has considerable expertise in media and crisis management training, having conducted more than 50 training sessions for senior executives at such leading multinational corporations as McDonald’s, Covidien, Dulux, Porsche, Honeywell, Celanese and Metro.
“Fleishman-Hillard is aggressively expanding on a global scale, and China plays a leading role in our growth strategy,” said Fleishman-Hillard President & Chief Executive Officer Dave Senay. “One of the key drivers of our success is to attract strong local leaders like Miranda, who combine deep communications experience with solid management skills. She is in an excellent position to build on Li Hong’s strong leadership and seize the many dynamic growth opportunities that China holds for our clients and our firm.”
“Our China business is rapidly evolving to provide the smart, integrated communications solutions our clients need to solve business problems in a complex, fast-moving environment,” said Li Hong. “Miranda brings a powerful combination of strategic consulting experience across multiple sectors that will help our clients succeed at a time of enormous change and opportunity.”
“Fleishman-Hillard is enhancing its capacity and presence in Asia Pacific as our clients center their global growth plans in the region, with special emphasis on strategic markets such as Shanghai,” said Lynne Anne Davis, the firm’s president of Asia Pacific. “The addition of seasoned consultants such as Miranda positions us as a premier provider of sound reputation management and brand-building initiatives that will move the needle for our clients in China and beyond. We’re thrilled to welcome her to our team.”
Ms. Cai started her career as a journalist and holds a bachelor’s degree in international journalism from Shanghai International Studies University and an MBA from the University of Victoria in Canada.