February 16, 2017
FleishmanHillard (FH) today announced the appointment of Yu Li, senior vice president and partner, to regional Talent Development lead for the Asia Pacific region. “Yu Li epitomizes the collaborative and collegial culture of FleishmanHillard and understands that people are the center of our business and our culture,” said Lynne Anne Davis, FleishmanHillard senior partner, Asia Pacific president. “She is respected for her integrity, hard work and good humor. As a leader, Yu Li not only reinforces our values and our collaborative style, she has a real gift for bringing out the best in our people.” Yu Li previously served as FleishmanHillard’s head of Talent Development for Greater China, and spent eight months of her 12-year tenure at the firm working in its global headquarters in the United States. She will begin transitioning to her new role immediately. Before joining FleishmanHillard in 2005, Yu Li worked for three years at a leading...
February 14, 2017
Government affairs consulting firm Vriens & Partners and global strategic communications firm FleishmanHillard today announced an affiliate partnership that leverages the considerable strategic consulting expertise of both agencies in Asia. From its regional headquarters in Hong Kong, FleishmanHillard provides communications counsel to many of the world’s largest enterprises with interests in Asia Pacific. Vriens & Partners, headquartered in Singapore, specialises in government affairs, public policy and political risk analysis for clients across its Southeast Asia network. The newly formalized partnership combines FleishmanHillard’s regional integrated communications solutions with Vriens’ team of local policy experts to provide a single robust resource for companies seeking to navigate Asia’s diverse market complexities. “Given the issues-rich nature of this region, strategic consulting on high-stakes issues is one of the largest and fastest-growing areas of our business in Asia,” said Lynne Anne Davis, FleishmanHillard’s Asia Pacific president and senior partner. “Cooperation between our firms leverages FleishmanHillard’s...
September 13, 2016
SHANGHAI, 13 September, 2016 — FleishmanHillard has boosted its bench strength in Shanghai appointing Suki Zhao, who joins as vice president and will head up FleishmanHillard’s Brand/Lifestyle team in Shanghai with responsibility for managing communications in China for some of FleishmanHillard’s largest global clients. With over 10 years’ international agency experience, Suki Zhao brings significant brand and consumer communications expertise to the agency. Most recently at Hill & Knowlton Strategies, Zhao’s client portfolio has included multi-national clients in diverse sectors such as travel destination, premium lifestyle, sports entertainment, fashion and luxury, as well as financial services. “Suki is a dynamic communications professional who understands the power of creativity and brings a fresh perspective to every client challenge,” said Li Hong, FleishmanHillard chairman of China. “Her deep understanding of the Chinese consumer, excellent network and strong skillset will enable us to further capitalize on growing opportunities in Shanghai. We are excited...
June 17, 2016
FleishmanHillard is aligning its mainland China and Hong Kong leadership teams into a growth-oriented Greater China operating structure that elevates talent, expands resources and deepens capabilities for clients in a leading global market. “Our business in Asia Pacific continues to thrive and diversify across many markets,” said Lynne Anne Davis, FleishmanHillard’s Asia Pacific president and senior partner. “Given the individual success of our mainland and Hong Kong operations, the scene is set to more formally unite our Greater China assets behind a single leadership team focused on optimizing opportunities, fueling careers on a bigger playing field and bringing a larger set of resources to bear on client remits.” Greater China Leadership The agency’s new Greater China structure promotes existing talent into broader roles, extending their expertise and cross-pollinating resources to benefit both talent and clients. Li Hong is elevated from president and senior partner to chairman, FleishmanHillard in China. He...
May 20, 2016
FleishmanHillard announces the appointment of Rachel “Lichi” Hsueh in a newly created role overseeing client service and business development for its offices in Beijing and Shanghai. Hsueh will join the leadership team of FleishmanHillard in China, working closely with its president Li Hong and market leaders Jerry Zou and Miranda Cai. “There is great potential and demand for our services in China,” said Lynne Anne Davis, FleishmanHillard’s president of Asia Pacific. “We are thrilled to welcome such a seasoned practitioner as Lichi into this pivotal role that will further enhance our client service and propel our business in this strategic market.” As Managing Director and Partner, Client Service for FleishmanHillard in China, Hsueh will be based in Shanghai and responsible for securing new business and cultivating strong client relationships by providing brands in China with access to the best resources, strategic counsel and innovative services available within the FleishmanHillard...
November 3, 2015
FleishmanHillard Inc., the world's most complete global communications firm announced the expansion of its crisis communications practice with the deployment of FH 2020, a digital media crisis management solution offered in all locations needed by clients and in the areas most effective for them. FH 2020 enables businesses to prepare, anticipate, detect and mitigate crises in real-time through a strategic combination of people, processes and technologies. By the end of 2014, around 40 percent of the world population, or 3 billion people, has an Internet connection. In 1995, it was less than 1 percent. Looking at this growth, businesses today are faced with a different set of challenges – building and protecting reputation while moving at the speed of social. In addition to monitoring and understanding the ever changing traditional media landscape, crisis today is exacerbated by social media. Managing social dialogues around brands in this unpredictable environment is only...
September 30, 2015
FleishmanHillard Shanghai has been appointed as the PR agency for Danish shoe and leather brand ECCO to provide brand ambassador marketing services. Founded in 1963, ECCO is a world leading Danish brand of shoes combining style and comfort and has built its success on quality and innovative technology. ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking process. After several rounds of competitive pitch, FleishmanHillard stood out to become the selected PR agency for ECCO. Within the contract frame which covers the following years, Fleishman Hillard will help ECCO to promote the influential brand ambassador program, improving the brand image. Fleishman Hillard will leverage integrated communication programs, especially its robustly growing expertise in brand marketing to help ECCO reach the goal. Ms. Sarah Chu, head of ECCO China marketing said, “We feel very confident to cooperate with Fleishman...
FleishmanHillard Supports FSG and the Shared Value Initiative in the Launch of Fortune’s Inaugural “Change the World” List
August 21, 2015
FleishmanHillard is pleased to announce its involvement in the launch of the first-ever Fortune “Change the World” list. FleishmanHillard supported the launch on behalf of clients FSG and the Shared Value Initiative, whose leadership executives served as expert advisors to Fortune for the compilation of the list. The list made its debut on CBS This Morning on August 20 and was released online, and is now available in the September print edition. A special intro authored by FSG co-founders Michael Porter and Mark Kramer accompanies the list, while the Shared Value Initiative launched a content platform atsharedvalue.org/fortune to learn more about shared value. TheFortune “Change the World” list represents the significant recognition by a top-tier publication about the importance of ‘doing well by doing good,’ and recognizes leading global companies that are innovating their business solutions to address complex social and environmental issues.
July 20, 2015
Dave Senay, FleishmanHillard’s president and CEO, has been named to the PRWeek Power List 2015. In the annual list, the influential industry publication asserted that he “transformed FleishmanHillard, keeping the firm in front of major trends such as convergence of social and traditional media and the integration of communications across paid, earned, shared and owned channels.” PRWeek also named Senay PR Professional of the Year 2014. The annual list recognizes influential individuals in the public relations and communications industry.
Brands need to convince Chinese consumers on the value of online shopping New findings from FleishmanHillard’s 2014 ‘Authenticity Gap’
August 4, 2014
Beijing, August 4—FleishmanHillard today unveiled the 2014 results of its global Authenticity Gap studies in China, which explore the gap between what consumers experience when engaging with companies and what they expect of them. Interestingly views that though online shopping is a fast growth area in China, Chinese consumers feel that online shopping brands are not providing the value they expect. “This research highlights the need for companies expanding their online presence in China to do more to reassure consumers of the benefits of online shopping. Consumers want to know they will get the same quality service online as in the store, particularly with regards to imitations, payment security and the potential for the same product to cost less overseas,” commented Rachel Catanach FleishmanHillard’s Asia Head for Reputation Management and Managing Director Hong Kong. The agency developed the insights to help companies understand the behaviors consumers most associate with authentic...