BEIJING, June 25, 2012 – Fleishman-Hillard has been appointed as the lead communications consultancy to Li-Ning Company Limited (SEHK:2331), a leading sports apparel maker representing China around the world. Fleishman-Hillard will provide strategic counsel to Li-Ning for its corporate, brand and digital communications, as well as its upcoming campaigns tied to the 2012 Olympic Games.
Li-Ning is committed to becoming a global brand from China. Fleishman-Hillard was selected to lead the company’s communications business in part because of the agency’s track record serving prominent multinational corporations, as well as local Chinese brands. To strengthen Li-Ning’s position as China’s leading sportswear brand, Fleishman-Hillard will leverage the agency’s worldwide network, integrated marketing expertise and in-depth local knowledge.
“Li-Ning is one of our newest and most distinguished clients on a growing roster of multinational companies deeply rooted in China,” said Lynne Anne Davis, Fleishman-Hillard’s president for Asia Pacific. “Our extensive global network and outstanding local talent will add value to the Li-Ning brand at home and abroad.”
“Fleishman-Hillard is honored to have been chosen as the partner to take Li-Ning’s business to the next level,” said Li Hong, Fleishman-Hillard’s president for China. “To us, that means going beyond just integrating different marketing disciplines, or integrating clients’ online and offline campaigns. Rather, it means that we know what needs to be conveyed across the entire spectrum of brand communications, marketing, e-commerce and CRM. Major players such as Li-Ning require campaigns that offer meaningful messages while providing customers with compelling offers and rewards, particularly in a world where people are constantly connected via ubiquitous mobile devices. We understand these changes and are committed to an ever-growing relationship with clients who appreciate that we will own the results generated by our campaigns.”
About Li-Ning Company Limited
Li-Ning Company was founded in 1990 by Mr. Li Ning, known affectionately as the “Prince of Gymnastics” in China. The company designs and manufactures a wide range of sporting goods, including footwear, apparel, accessories, and equipment for professional and leisure use. Its products are sold in more than 8,200 Li-Ning franchises in China, Southeast Asia, Central Asia, and Europe. Li-Ning also manages a portfolio of other major local and foreign sports brands, such as Aigle, Double Happiness, Lotto, and Kason. It was listed on the Hong Kong Stock Exchange in 2004. Li-Ning Company has sponsored numerous athletes in China and abroad, including China’s five “Gold Medal” teams. To learn more about Li-Ning, please visit www.li-ning.com.
Fleishman-Hillard Inc., one of the world’s leading strategic communications firms, has built its reputation on creating integrated solutions that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, Africa and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard website at www.fleishmanhillard.com. Fleishman-Hillard is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.