BEIJING, Jan. 24, 2014 – FleishmanHillard announced today the appointment of Jerry Zou to head its Beijing office as general manager.
Reporting to Li Hong, president of FleishmanHillard’s Mainland China network, Zou assumes responsibility for the further expansion of the firm’s operations, services and product offerings in Beijing. As general manager, he will focus on deepening current strengths in sectors with high potential, such as automotive, retail and luxury goods, as well as leveraging FleishmanHillard’s global resources in integrated marketing, digital communications and data analytics, among others.
Zou had been working as a senior vice president and partner at FleishmanHillard’s Beijing office, overseeing the firm’s China technology and branding practices. In this role, he oversaw service for several of the firm’s major clients in China. He has more than 13 years of experience in marketing communications and public relations, providing strategic counsel to clients and spearheading new business growth strategies in the market. He joined FleishmanHillard in 2008 and has been instrumental in the agency’s rapid growth over the past five years.
“China continues to be a driving force in our regional growth strategy,” said Lynne Anne Davis, FleishmanHillard president of Asia Pacific. “In 2013, Greater China emerged as the single biggest revenue generator in our 19-office Asia Pacific network and a shining example of the evolution of our business to meet an increasingly integrated world. In Beijing, Jerry has been leading the largest division of our largest office in APAC with flying colors. He plays a starring role in a success story that demonstrates how this dynamic market rewards experience, entrepreneurism, innovation, a culture of excellence, and a diehard commitment to client service. China President Li Hong has cultivated Jerry’s natural leadership qualities and prepared him to take this exciting next step in his career. There is no doubt he will be a magnificent general manager who will help take us to even greater heights.”
“I’m particularly happy to see Jerry’s promotion,” said Li Hong. “Our growth over the past five years would not have been possible with his spirit of collaboration, teamwork and creativity. Jerry consistently demonstrates best-practice account management skills and the agency credo that quality service is first and foremost in everything we do. He is very well-respected by the clients he serves and the teams he leads. Few people have his kind of drive and passion for his work and the people he works with. He is an inspiration, especially when it comes to making meaningful impact for our clients. I look forward to seeing how the Beijing office grows and thrives under Jerry’s management, and we will be cheering him on every step of the way.”
Before joining FleishmanHillard, Zou obtained eight years of professional experience in Hill & Knowlton and other global PR agencies. He holds a bachelor’s degree of market and business from Shanghai Tongji University, China. He is also a member of the China International Public Relations Association.