Carrera y Carrera Engages FleishmanHillard as PR Agency in China
Spanish jewellery firm Carrera y Carrera has signed an agreement effective May with the prestigious public relations and communications agency, FleishmanHillard. With offices all over the world and a subsidiary in Beijing, FleishmanHillard will be charged with implementing the ambitious PR and communications plan for Carrera y Carrera in China.
FleishmanHillard recently named PRWeek’s inaugural Global Agency of the Year. Among the numerous awards the agency has received, two current highlights include 7 nominations for the Silver Anvil Awards which recognize “organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness”, and “exemplary status” certification from the Josephson Institute, the first such recognition the Institute has granted to a communications agency. It’s operation in China has won two awards at the 11th China Golden Awards for Excellence in Public Relations by CIPRA (Chinese International Public Relations Association), with Gold Award in Corporate Branding Communication Category and Silver Award in NGO Public Relations Category.
About Carrera y Carrera
Carrera y Carrera is a Spanish jewellery firm that is considered one of the most prestigious in the world. Carrera y Carrera is a Spanish jewellery firm that is considered one of the most prestigious in the world. The brand´s headquarters are located in Madrid, as is its workshop – home to nearly 35 jewellers and considered one of the best in the world. Present in over 40 countries, the Company has subsidiaries in the United States, Japan, and Russia. Present in over 40 countries, the Company has subsidiaries in the United States, Japan, and Russia, and boutiques in Madrid, Barcelona, Tokyo, Moscow, Dubai, Beijing and Kuala Lumpur, among others.
This iconic brand is characterized by a unique style and precise designs where the combination of a matte-shine effect on gold, work in volumes, and meticulous craftsmanship make for exceptional jewellery pieces where gold and precious stones come to life.