FleishmanHillard Shanghai has been appointed as the PR agency for Danish shoe and leather brand ECCO to provide brand ambassador marketing services.
Founded in 1963, ECCO is a world leading Danish brand of shoes combining style and comfort and has built its success on quality and innovative technology. ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking process.
After several rounds of competitive pitch, FleishmanHillard stood out to become the selected PR agency for ECCO. Within the contract frame which covers the following years, Fleishman Hillard will help ECCO to promote the influential brand ambassador program, improving the brand image. Fleishman Hillard will leverage integrated communication programs, especially its robustly growing expertise in brand marketing to help ECCO reach the goal.
Ms. Sarah Chu, head of ECCO China marketing said, “We feel very confident to cooperate with Fleishman, which is one of the top PR agencies in the world, and its Shanghai office impressed us a lot with good experience in brand marketing. We are looking forward to more ground-breaking achievements in the coming future.”
“As one of the leading agencies in the world, our mission is to create transformative outcomes for brands by harnessing the power of insights and creativity to develop a magnetic idea that creates positive momentum in the market place. In today’s marketplace, ideas matter more than ever – ideas that audiences see as their own, which can be authentically expressed through a brand”, said Miranda Cai, FleishmanHillard partner and general manager of the Shanghai office.
FleishmanHillard China has accumulated abundant experiences in Consumer Lifestyle Brand Marketing practices and its Shanghai office is now exploring more opportunities in this field.