FleishmanHillard announces the appointment of Rachel “Lichi” Hsueh in a newly created role overseeing client service and business development for its offices in Beijing and Shanghai. Hsueh will join the leadership team of FleishmanHillard in China, working closely with its president Li Hong and market leaders Jerry Zou and Miranda Cai.
“There is great potential and demand for our services in China,” said Lynne Anne Davis, FleishmanHillard’s president of Asia Pacific. “We are thrilled to welcome such a seasoned practitioner as Lichi into this pivotal role that will further enhance our client service and propel our business in this strategic market.”
As Managing Director and Partner, Client Service for FleishmanHillard in China, Hsueh will be based in Shanghai and responsible for securing new business and cultivating strong client relationships by providing brands in China with access to the best resources, strategic counsel and innovative services available within the FleishmanHillard network.
A well-rounded counselor, Hsueh brings more than 18 years of leadership, client and business expansion experience in Greater China’s PR industry. Through her work with leading brands in the technology and financial services sectors, she has deep expertise in managing sensitive issues, mergers and acquisitions, and corporate affairs.
“Lichi’s considerable understanding of the China market, and her ability to drive business growth through a keen focus on client service quality, will ensure we are well-placed to capitalize new opportunities in China,” said Hong.
Previous roles include Group General Manager of Corporate Communications at Elite PR, FleishmanHillard’s Taiwan affiliate, where Lichi worked for more than 10 years. A significant achievement was successfully establishing Elite’s presence in Mainland China with the opening of Shanghai and Beijing offices. Most recently, Lichi served as Managing Director at Golin Taiwan, where she led the corporate and technology practice and oversaw major client engagements in Mainland China.