FleishmanHillard Restructures Greater China Leadership

FleishmanHillard is aligning its mainland China and Hong Kong leadership teams into a growth-oriented Greater China operating structure that elevates talent, expands resources and deepens capabilities for clients in a leading global market.

“Our business in Asia Pacific continues to thrive and diversify across many markets,” said Lynne Anne Davis, FleishmanHillard’s Asia Pacific president and senior partner.

“Given the individual success of our mainland and Hong Kong operations, the scene is set to more formally unite our Greater China assets behind a single leadership team focused on optimizing opportunities, fueling careers on a bigger playing field and bringing a larger set of resources to bear on client remits.”

Greater China Leadership

The agency’s new Greater China structure promotes existing talent into broader roles, extending their expertise and cross-pollinating resources to benefit both talent and clients.

From left to right: Yisi Liu, Jerry Zou, Li Hong, Rachel Catanach, Geoff Bilbrough, Miranda Cai

From left to right: Yisi Liu, Jerry Zou, Li Hong, Rachel Catanach, Geoff Bilbrough, Miranda Cai

Li Hong is elevated from president and senior partner to chairman, FleishmanHillard in China. He is responsible for the significant growth and success of the mainland operations for nearly 15 years and will continue to play an important advisory role in the agency’s future in Greater China, especially advising clients at the senior-most level, mentoring top talent, and championing network collaboration and partnerships for further expansion of the business

Rachel Catanach has been promoted to president and senior partner, Greater China. Catanach has served as managing director of the Hong Kong operations since 2007, and in that time has boosted revenues and is widely acknowledged for exceptional strategic counsel and reputation management for clients on local, regional and global levels. She is active on the global leadership cabinet as well as the global leadership of the firm’s reputation management practice group, and chaired the Council of Public Relations Firms of Hong Kong for 2014-2015.

“Rachel is supremely qualified to extend her phenomenal record of success in Hong Kong and lead collaboration across Greater China on behalf of clients, backed by a dynamite management team that she’ll quickly energize into a closely united force for accelerated growth,” said Davis. “As head of Greater China, she will oversee new business development, expanded offerings for existing clients, and strategies for differentiating new products and services to seize market opportunities.”

The agency’s Beijing and Shanghai market leaders, Jerry Zou and Miranda Cai respectively, continue to report to Li Hong and will work closely with Catanach in support of Greater China pursuits.

Greater China Leadership Council

Catanach will chair a newly formed FH Greater China Leadership Council, which in addition to Li Hong, Jerry Zou and Miranda Cai, includes the following individuals who will be expanding their current roles.

  • Yu Li will assume responsibility for Talent Development, Greater China. She is a senior vice president based in Beijing who joined FleishmanHillard in 2005, and has spent a year working with the human resources team in the agency’s global headquarters.
  • Patrick Yu will be directly responsible for financial services for Greater China in addition to his regional leadership of the financial and professional services sector group. He is a senior vice president and partner based in Hong Kong.
  • Judy Wei will lead the Greater China consumer products and services sector group. She is currently senior vice president & partner, and has been based in Beijing since 2004.Other members of the FH Greater China Leadership Council include:
    •  Lichi (Rachel) Hsueh, managing director and partner, client services for China, based in Shanghai;
    • Geoff Bilbrough, deputy general manager and partner, FleishmanHillard in Hong Kong;
    •  Yisi Liu, deputy general manager & senior vice president, FleishmanHillard in Shanghai;
    • and Laura Tyson, senior vice president and head of the corporate affairs team, FleishmanHillard in Hong Kong.

Greater China Staff Exchange

Designed to cross-pollinate experience and stoke global mindsets, a staff exchange program for temporary secondments between Greater China offices commences immediately. These rotations will continue on a quarterly basis to broaden career horizons and further cultivate interoffice collaboration.