China Securities Journal and Fleishman-Hillard Form Strategic Partnership

Effort Helps Chinese Companies Enhance Exposure in International Capital Markets, Promotes Global Best Practices in Investor Relations Management

Beijing, China, December 20, 2011 China Securities Journal (“CSJ”), a financial media authority in China, and Fleishman-Hillard, a leading international communications consultancy, today jointly announced a strategic partnership to promote and enhance global best practices in investor relations management for Chinese companies listed or soon to be listed in both domestic and offshore capital markets.

The joint effort also aims to help Chinese companies increase their exposure in international capital markets and optimize opportunities for investment and collaboration.

The strategic program will be launched by a Chinese delegation to Europe in February. The delegation will serve as a bridge between state-owned and privately owned Chinese companiesand the investor community, and will facilitate cross-border communication between participating Chinese companies and institutional investors. The partnership will organize seminars and visits to leading stock exchanges starting in Europe and will enlist investment banks to give senior managers of participating Chinese companies a firsthand understanding of the dynamics of European capital markets.

A number of other ongoing initiatives will be organized to further promote the goals of the strategic alliance, including investor relations management training programs and seminars. The alliance will also establish a capital market information and communications platform between Chinese companies and international institutional investors to give foreign investors better access to news and information on Chinese companies and, upon request, to provide publicly available studies and research results to institutional investors.

As for the establishment of strategic partnership, Wang Jian, the Deputy Editor-in Chief of CSJ, said, “It is significant for CSJ and FH which is an internationally renowned communications company to establish strategic partnership. This characterizes a critical action of CSJ to enhance its global influence and develop overseas business. It is hoped that by this cooperation, an effective platform of communication and cooperation is set up in terms of news transmission, conference organizing and training activities, etc. It is expected that the cooperation between CSJ and FH is a great success!”

President and Senior Partner for Fleishman-Hillard’s Asia Pacific region Lynne Anne Davis said,   “We are excited to announce this strategic partnership with China Securities Journal as we deepen our dedicated efforts to provide capital market services of strategic level to meet the growing needs of Chinese enterprises in strengthening their roles in global capital markets. Global Capital Markets Services offering is Fleishman-Hillard’s commitment to providing our clients with the essential communications and reputation management services they need to achieve their capital markets objectives. China Securities Journal will provide a strong platform that will expand our reach and ensure that we have an ideal channel for delivering our expertise to our targeted Chinese companies.”

“This strategic alliance aims to help Chinese companies to better prepare for the increasingly intricate global capital markets, and to enhance their exposure and visibility in those markets,” said Ruby Yim, leader of Fleishman-Hillard’s Global Capital Markets Services team for Asia and co-chair of the firm’s worldwide capital markets business. “We hope to bring the participating companies and senior executives valuable experience and exposure that will strengthen their ability to capture opportunities and tackle challenges in the capital markets. We believe this will be particularly meaningful for them in the current climate of heightened scrutiny of listed companies, especially those based in China.”

China Securities Journal and Fleishman-Hillard jointly announced a strategic partnership to promote and enhance global best practices in investor relations management for Chinese companies listed or soon to be listed in both domestic and offshore capital markets. 

About Fleishman-Hillard

Fleishman-Hillard Inc., one of the world’s leading strategic communications firms, has built its reputation on creating integrated solutions that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, Africa and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard website at

Fleishman-Hillard was named “Asia Pacific PR Network of the Year” in 2004 and 2008 in Campaign magazine/Haymarket Publishing’s Asia Pacific PR Awards. The Holmes Report named Fleishman-Hillard “Japanese Consultancy of the Year” in 2010 and “Asia Pacific Consultancy of the Year” in 2011.

Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) ( Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.

About Global Capital Markets Services

Global Capital Markets Services is Fleishman-Hillard’s dedicated resource to advise clients on how to strengthen their case for full valuation and investor confidence in the global capital markets.

The Asia-based Global Capital Markets team adds  investor relations and research strengths to the  financial communications and public affairs capabilities the firm provides to multinational companies based in  the world’s growth markets. Working with teams in other global financial centers, these additional resources will help clients meet the challenges presented by volatile capital markets and economic uncertainty — conditions that have led to increased scrutiny of Asian companies, especially those based in China.

Through its Global Capital Markets teams, Fleishman-Hillard can target a full range of services to users of  capital markets, including international investor relations, financial media relations, financial services marketing communications, financial services regulatory relations, corporate reputation management, and crisis and transaction communications.

About China Securities Journal

China Securities Journal (CSJ) is a national securities newspaper, sponsored by Xinhua News Agency and is designated by China Securities Regulatory Commission, China Insurance Regulatory Commission and China Banking Regulatory Commission to disclose information.

CSJ has been sticking to the objective of “being your trust-worthy investment consultant” over the past 18 years. As CSJ records the development of Chinese capital market, it wins the trust from investment institutions and professionals by its unique insight, exclusives, analysis and reviews which exert great influence on Chinese securities market, financial situation and economic trends. CSJ is one of the most influential financial media in China, which is the most widely circulated publication among all domestic securities newspapers. Still CSJ is awarded “The Benchmark Brand of China’s Financial Media” by Columbia Journalism Review (Chinese).

As CSJ covers listed companies in China, it is also dedicated to strengthening its global communication capability. With a broader perspective of global vision, CSJ has been active in promoting business cooperation with global organizations. MOUs have been signed between CSJ and Nasdaq OMX Group and Korea Joongang Daily in 2011. Moreover, CSJ founded a joint venture with SBI Holdings Group for advocating communication and cooperation between domestic and global capital markets.