Year: 2015

  • FleishmanHillard Strengthens Global Crisis Communications Practice with the Expansion of FH 2020

    FleishmanHillard Inc., the world's most complete global communications firm announced the expansion of its crisis communications practice with the deployment of FH 2020, a digital media crisis management solution offered in all locations needed by clients and in the areas most effective for them. FH 2020 enables businesses to prepare, anticipate, detect and mitigate crises in real-time through a strategic combination of people, processes and technologies. By the end of 2014, around 40 percent of the world population, or 3 billion people, has an Internet connection. In 1995, it was less than 1 percent.[1] Looking at this growth, businesses today are faced with a different set of challenges – building and protecting reputation while moving at the speed of social. In addition to monitoring and understanding the ever changing traditional media landscape, crisis today is exacerbated by social media. Managing social dialogues around brands in this unpredictable environment is only...

  • FleishmanHillard Shanghai Names Brand Marketing Partner For ECCO China

    FleishmanHillard Shanghai has been appointed as the PR agency for Danish shoe and leather brand ECCO to provide brand ambassador marketing services. Founded in 1963, ECCO is a world leading Danish brand of shoes combining style and comfort and has built its success on quality and innovative technology. ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking process. After several rounds of competitive pitch, FleishmanHillard stood out to become the selected PR agency for ECCO. Within the contract frame which covers the following years, Fleishman Hillard will help ECCO to promote the influential brand ambassador program, improving the brand image. Fleishman Hillard will leverage integrated communication programs, especially its robustly growing expertise in brand marketing to help ECCO reach the goal. Ms. Sarah Chu, head of ECCO China marketing said, “We feel very confident to cooperate with Fleishman...

  • FleishmanHillard Supports FSG and the Shared Value Initiative in the Launch of Fortune’s Inaugural “Change the World” List

    FleishmanHillard is pleased to announce its involvement in the launch of the first-ever Fortune “Change the World” list. FleishmanHillard supported the launch on behalf of clients FSG and the Shared Value Initiative, whose leadership executives served as expert advisors to Fortune for the compilation of the list. The list made its debut on CBS This Morning on August 20 and was released online, and is now available in the September print edition. A special intro authored by FSG co-founders Michael Porter and Mark Kramer accompanies the list, while the Shared Value Initiative launched a content platform to learn more about shared value. TheFortune “Change the World” list represents the significant recognition by a top-tier publication about the importance of ‘doing well by doing good,’ and recognizes leading global companies that are innovating their business solutions to address complex social and environmental issues.

  • PRWeek Names FleishmanHillard’s Dave Senay to Power List 2015

    Dave Senay, FleishmanHillard’s president and CEO, has been named to the PRWeek Power List 2015. In the annual list, the influential industry publication asserted that he “transformed FleishmanHillard, keeping the firm in front of major trends such as convergence of social and traditional media and the integration of communications  across paid, earned, shared and owned channels.” PRWeek also named Senay PR Professional of the Year 2014. The annual list recognizes influential individuals in the public relations and communications industry.

  • Creative Outputs Are Important; Creative Input Is Essential

    Over the course of more than 30 years in a communications firm, I’ve come to see creativity in a few different lights: I see it as a consumer, someone who occasionally is a member of the “target audience.” I see it as outputs – from print to videos to digital – both for our clients and in the work other agencies produce. But perhaps the most intriguing view I get of creativity is its evolution in the communications strategy and planning process. It’s in this third manner where creativity dons its most underappreciated and underemployed role: creativity as problem solver. The necessity for this role only rises as the rate of change (ROC) rises. The ROC seems to be following Moore’s law: doubling in speed every 18 months. That puts enormous pressure on marketers to adapt. If we are not adapting in a hyper-accelerated way, we will become obsolete in...