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News & Opinions

  • FleishmanHillard Appoints Judy Wei General Manager of Beijing Office

    Further Strengthens Leadership in Greater China with the Addition of Graham Fordyce as Executive Creative Director  ST. LOUIS, JULY 24, 2018 – To further bolster its leadership team in the Greater China region, FleishmanHillard today announced new appointments, elevating Judy Wei to general manager of the agency’s Beijing office and adding Graham Fordyce as a new executive creative director.  Wei, a highly skilled communications veteran, brings more than 20 years of experience in Mainland China, and was previously the firm’s China general manager of the consumer team. Her expertise spans brand reputation management, brand marketing, issues and crisis communications, corporate social responsibility, and social listening and communication. As general manager of the Beijing office, she will oversee talent development and new business, and drive the highest standards of client service in one of the most dynamic and competitive communications markets in the world. “Judy’s comprehensive grasp of the China market...

  • The Asian Century: An opportunity for innovation over isolationism

    In the words of Bob Dylan: The Times They Are A-Changin’.   Last year delivered two historic changes in the West: Brexit and the election of President Trump. The implications for international tax, trade and immigration are great. But from the Asian perspective, it is doubtful that these changes are for the greater good. This new era in Western politics coincides with the Asian Century, the region’s race for growth. By 2050 Asia is expected to be as wealthy as Europe on a per capita basis and the signs of progress are already evident. After all, it’s Asian companies that are going global and Asian companies that increasingly feature on the Fortune 500 list. Take the 2016 list, for example: China alone offers over 100 companies, three of which rank among the top five. From this position of strength, we see more foreign direct investment (FDI) by Chinese companies in the US...

  • FleishmanHillard Appoints New Talent Development Lead in Asia Pacific

    FleishmanHillard (FH) today announced the appointment of Yu Li, senior vice president and partner, to regional Talent Development lead for the Asia Pacific region. “Yu Li epitomizes the collaborative and collegial culture of FleishmanHillard and understands that people are the center of our business and our culture,” said Lynne Anne Davis, FleishmanHillard senior partner, Asia Pacific president. “She is respected for her integrity, hard work and good humor. As a leader, Yu Li not only reinforces our values and our collaborative style, she has a real gift for bringing out the best in our people.” Yu Li previously served as FleishmanHillard’s head of Talent Development for Greater China, and spent eight months of her 12-year tenure at the firm working in its global headquarters in the United States. She will begin transitioning to her new role immediately. Before joining FleishmanHillard in 2005, Yu Li worked for three years at a leading...

  • Vriens & Partners Signs Affiliation Agreement with FleishmanHillard in Asia Pacific

    Government affairs consulting firm Vriens & Partners and global strategic communications firm FleishmanHillard today announced an affiliate partnership that leverages the considerable strategic consulting expertise of both agencies in Asia. From its regional headquarters in Hong Kong, FleishmanHillard provides communications counsel to many of the world’s largest enterprises with interests in Asia Pacific. Vriens & Partners, headquartered in Singapore, specialises in government affairs, public policy and political risk analysis for clients across its Southeast Asia network. The newly formalized partnership combines FleishmanHillard’s regional integrated communications solutions with Vriens’ team of local policy experts to provide a single robust resource for companies seeking to navigate Asia’s diverse market complexities. “Given the issues-rich nature of this region, strategic consulting on high-stakes issues is one of the largest and fastest-growing areas of our business in Asia,” said Lynne Anne Davis, FleishmanHillard’s Asia Pacific president and senior partner. “Cooperation between our firms leverages FleishmanHillard’s...

  • Awards in 2016

    Silver Award in CSR Communications, CIPRA for Master Kong Creative Challenge

  • Our Power to Change the World With Shared Impact

    Corporate citizenship isn’t dead. It’s hanging out somewhere with cause marketing and CSR, reminiscing about the old days. When creating goodwill alone was enough. And demand for ROI sat in awkward silence.   Actually, sometime between the social media revolution and the global financial crisis, it grew up, married sales and behavioral change, and moved on to produce amazing, world-changing outcomes. Today, shared impact – the magic melding of higher purpose with commercial imperative – is elevating communications to its full and glorious power. It is statistically proven that brands that fuse purpose with profits: enjoy greater customer love and loyalty outsell their category competitors outperform the stock market and thereby increase shareholder return engender better employee retention (and it’s a safe bet they are more motivated and productive, too) Yet, a mere fraction of brands are perceived to be meeting any real social need. There is much more work...

  • FleishmanHillard adds bench strength in Shanghai

    SHANGHAI, 13 September, 2016 — FleishmanHillard has boosted its bench strength in Shanghai appointing Suki Zhao, who joins as vice president and will head up FleishmanHillard’s Brand/Lifestyle team in Shanghai with responsibility for managing communications in China for some of FleishmanHillard’s largest global clients. With over 10 years’ international agency experience, Suki Zhao brings significant brand and consumer communications expertise to the agency.  Most recently at Hill & Knowlton Strategies, Zhao’s client portfolio has included multi-national clients in diverse sectors such as travel destination, premium lifestyle, sports entertainment, fashion and luxury, as well as financial services. “Suki is a dynamic communications professional who understands the power of creativity and brings a fresh perspective to every client challenge,” said Li Hong, FleishmanHillard chairman of China. “Her deep understanding of the Chinese consumer, excellent network and strong skillset will enable us to further capitalize on growing opportunities in Shanghai. We are excited...

  • FleishmanHillard Restructures Greater China Leadership

    FleishmanHillard is aligning its mainland China and Hong Kong leadership teams into a growth-oriented Greater China operating structure that elevates talent, expands resources and deepens capabilities for clients in a leading global market. “Our business in Asia Pacific continues to thrive and diversify across many markets,” said Lynne Anne Davis, FleishmanHillard’s Asia Pacific president and senior partner. “Given the individual success of our mainland and Hong Kong operations, the scene is set to more formally unite our Greater China assets behind a single leadership team focused on optimizing opportunities, fueling careers on a bigger playing field and bringing a larger set of resources to bear on client remits.” Greater China Leadership The agency’s new Greater China structure promotes existing talent into broader roles, extending their expertise and cross-pollinating resources to benefit both talent and clients. Li Hong is elevated from president and senior partner to chairman, FleishmanHillard in China. He...

  • From Content Marketing to Conversation Sparking

    There’s this new ugly phrase in social media that makes me have the same guttural responses as phrases like “social business” or “liquid marketing,” because at its heart it just feels like it’s missing the mark on what social media is about. “Content Marketing”… ugh, gross. I think we can all agree that any piece of content is trying to “market” something, whether it’s a product or a personal POV or agenda that we share on social. But that phrase just feels so void of human emotion to me and I’m hopeful that we can get back to a place that felt more fun. If we strip everything back to why people are on social, you find one core thing. Connections. Connections to people. Connections to brands we love or influencers we fancy. I know that I got on social many years ago simply because it was a new way...

  • What Do Consumers Want?

    At some point, everyone will use a self-driving vehicle. We’re already using the components – mobile devices, robots (thanks to mine for a sparkling kitchen floor!) and wearable technology – on a daily basis. Our devices help us do more and it’s becoming clear: The everyday technology we depend on is revolutionizing the way we perceive human performance. Social technology equips us be in several places at once, communicating across platforms, in an endless torrent of activity. But how are humans bearing up? Judging from the abundance of news stories and online conversations, it seems the embrace of technology is draining human batteries. And it’s made us serious about improving how we eat, sleep, live and learn, which will impact brands in new ways. How will brands succeed? By answering these five consumer questions across all social platforms: 1) Why should I believe you? Social media has created wary consumers...