Archive

Year: 2016

  • Awards in 2016

    Silver Award in CSR Communications, CIPRA for Master Kong Creative Challenge

  • Our Power to Change the World With Shared Impact

    Corporate citizenship isn’t dead. It’s hanging out somewhere with cause marketing and CSR, reminiscing about the old days. When creating goodwill alone was enough. And demand for ROI sat in awkward silence.   Actually, sometime between the social media revolution and the global financial crisis, it grew up, married sales and behavioral change, and moved on to produce amazing, world-changing outcomes. Today, shared impact – the magic melding of higher purpose with commercial imperative – is elevating communications to its full and glorious power. It is statistically proven that brands that fuse purpose with profits: enjoy greater customer love and loyalty outsell their category competitors outperform the stock market and thereby increase shareholder return engender better employee retention (and it’s a safe bet they are more motivated and productive, too) Yet, a mere fraction of brands are perceived to be meeting any real social need. There is much more work...

  • FleishmanHillard adds bench strength in Shanghai

    SHANGHAI, 13 September, 2016 — FleishmanHillard has boosted its bench strength in Shanghai appointing Suki Zhao, who joins as vice president and will head up FleishmanHillard’s Brand/Lifestyle team in Shanghai with responsibility for managing communications in China for some of FleishmanHillard’s largest global clients. With over 10 years’ international agency experience, Suki Zhao brings significant brand and consumer communications expertise to the agency.  Most recently at Hill & Knowlton Strategies, Zhao’s client portfolio has included multi-national clients in diverse sectors such as travel destination, premium lifestyle, sports entertainment, fashion and luxury, as well as financial services. “Suki is a dynamic communications professional who understands the power of creativity and brings a fresh perspective to every client challenge,” said Li Hong, FleishmanHillard chairman of China. “Her deep understanding of the Chinese consumer, excellent network and strong skillset will enable us to further capitalize on growing opportunities in Shanghai. We are excited...

  • FleishmanHillard Restructures Greater China Leadership

    FleishmanHillard is aligning its mainland China and Hong Kong leadership teams into a growth-oriented Greater China operating structure that elevates talent, expands resources and deepens capabilities for clients in a leading global market. “Our business in Asia Pacific continues to thrive and diversify across many markets,” said Lynne Anne Davis, FleishmanHillard’s Asia Pacific president and senior partner. “Given the individual success of our mainland and Hong Kong operations, the scene is set to more formally unite our Greater China assets behind a single leadership team focused on optimizing opportunities, fueling careers on a bigger playing field and bringing a larger set of resources to bear on client remits.” Greater China Leadership The agency’s new Greater China structure promotes existing talent into broader roles, extending their expertise and cross-pollinating resources to benefit both talent and clients. Li Hong is elevated from president and senior partner to chairman, FleishmanHillard in China. He...

  • From Content Marketing to Conversation Sparking

    There’s this new ugly phrase in social media that makes me have the same guttural responses as phrases like “social business” or “liquid marketing,” because at its heart it just feels like it’s missing the mark on what social media is about. “Content Marketing”… ugh, gross. I think we can all agree that any piece of content is trying to “market” something, whether it’s a product or a personal POV or agenda that we share on social. But that phrase just feels so void of human emotion to me and I’m hopeful that we can get back to a place that felt more fun. If we strip everything back to why people are on social, you find one core thing. Connections. Connections to people. Connections to brands we love or influencers we fancy. I know that I got on social many years ago simply because it was a new way...

  • What Do Consumers Want?

    At some point, everyone will use a self-driving vehicle. We’re already using the components – mobile devices, robots (thanks to mine for a sparkling kitchen floor!) and wearable technology – on a daily basis. Our devices help us do more and it’s becoming clear: The everyday technology we depend on is revolutionizing the way we perceive human performance. Social technology equips us be in several places at once, communicating across platforms, in an endless torrent of activity. But how are humans bearing up? Judging from the abundance of news stories and online conversations, it seems the embrace of technology is draining human batteries. And it’s made us serious about improving how we eat, sleep, live and learn, which will impact brands in new ways. How will brands succeed? By answering these five consumer questions across all social platforms: 1) Why should I believe you? Social media has created wary consumers...

  • FleishmanHillard Appoints Lichi Hsueh as New Head of Client Service in China

    FleishmanHillard announces the appointment of Rachel “Lichi” Hsueh in a newly created role overseeing client service and business development for its offices in Beijing and Shanghai. Hsueh will join the leadership team of FleishmanHillard in China, working closely with its president Li Hong and market leaders Jerry Zou and Miranda Cai. “There is great potential and demand for our services in China,” said Lynne Anne Davis, FleishmanHillard’s president of Asia Pacific. “We are thrilled to welcome such a seasoned practitioner as Lichi into this pivotal role that will further enhance our client service and propel our business in this strategic market.” As Managing Director and Partner, Client Service for FleishmanHillard in China, Hsueh will be based in Shanghai and responsible for   securing new business and cultivating strong client relationships by providing brands in China with access to the best resources, strategic counsel and innovative services available within the FleishmanHillard...

  • A Truth Well Told: PR Professionals Should Keep the Art of Writing Alive

    Content marketing specialists seem to be the new “job du jour”. Every creative and communication firm wants one and those that have them claim that their person can create gold from straw. For PR professionals, now is the time to reclaim what used to be our bread and butter – our ability to create engaging content. We need to reassert ourselves as story tellers. While a good picture does tell 1000 words (still) and moving pictures (video or movies) are even better (witness the dominance of video in the winning Cannes campaigns), as an industry working in a multi-channel age, we should not lose sight of our role as lead scribes nor of the power of the written word. We need to continue to train people to write well in whatever language is their mother tongue. In fact, now it’s even more important for PR professionals to be excellent writers...