Archive

Author: Corporate Marketing

  • M&A Panel, Co-Hosted by New Fortune and FleishmanHillard

    On July 18, 2013, New FortuneMagazine of , Shenzhen Securities Information Co., Ltd. (SSIC), and FleishmanHillard co-hosted the New Fortune Capital Market Forum in Shenzhen China on 18th of July, with the theme of “The Rise of China in Global M&A Arena”...

  • BlueCurrent Appoints Its Head of Beijing Operation

    Beijing, July 1, 2013 – BlueCurrent, a member of the FleishmanHillard family of brands, today announced a key appointment for its Beijing operation. Helen Huan will be joining the team to serve as Senior Vice President and the Head of Beijing Office. Ms. Huan, overseeing the brand in mainland China, is to help enlarge the business further and provide an expanded premium service to the clients. She reports directly to FleishmanHillard’s Senior Partner and China President Li Hong...

  • FleishmanHillard Unveils Newly Refreshed Brand

    Showcases Evolution of Leading Public Relations Firm Into the World’s Most Complete, Fully Integrated Communications Company；New Logo and Creative Revealed, First Issue of Digital Magazine Launched ST. LOUIS, May 1, 2013 — FleishmanHillard today unveiled a newly refreshed corporate brand and associated digital media property. The new branding reflects the evolution of the leading public relations firm into a fully integrated communications company that provides clients with the world’s most complete communications solutions. Long recognized around the world for excellence in public relations, public affairs, and digital and social media communications, FleishmanHillard has redefined the boundaries of traditional public relations by becoming channel agnostic, able to solve client business problems by working across paid, earned, shared and owned (PESO) media channels...

  • The Iron Lady’s Legacy: A Chinese Perspective

    “You can love her, you can hate her, but you cannot ignore her,” and with these words from Carol Thatcher, the daughter of the former British Prime Minister, we have an insight into the nature of this truly unique woman. These are the opening words to the BBC documentary ‘The Iron Lady’, which was first broadcast hours after the death of Margaret Thatcher on April 7th. These words have been often repeated in the past week and that is because there is much truth behind them...

  • China’s Auto Makers, Dealers Must Embrace Digital Marketing to Achieve Growth

    For more than a decade, China’s auto industry has been a stand-out sector. Pent-up demand fueled rapid growth, and in 2009 China became the world’s largest market for new passenger vehicles. But now the pace is slowing. A recent JP Morgan report predicts that a coming industry shake-out, combined with government policies aimed at fostering more sustainable economic growth, will reduce the industry’s compound annual growth rate from around 25% before 2010 to roughly 7% over the next decade...

  • Fleishman-Hillard Forms Partnership With iSoftStone

    Creating Digital Marketing Solutions for Clients BEIJING, Nov. 27, 2012 – Fleishman-Hillard has announced a partnership with leading China-based IT services provider iSoftStone (NYSE: ISS) to create innovative digital marketing solutions. Fleishman-Hillard will leverage iSoftStone’s capabilities in data analytics, cloud computing, mobile and Internet technologies to create and execute marketing campaigns that find, attract, engage and convert consumers across different platforms, especially Web, email, social media and mobile...

  • Fleishman-Hillard Wins Li-Ning Account

    BEIJING, June 25, 2012 – Fleishman-Hillard has been appointed as the lead communications consultancy to Li-Ning Company Limited (SEHK:2331), a leading sports apparel maker representing China around the world. Fleishman-Hillard will provide strategic counsel to Li-Ning for its corporate, brand and digital communications, as well as its upcoming campaigns tied to the 2012 Olympic Games. Li-Ning is committed to becoming a global brand from China. Fleishman-Hillard was selected to lead the company’s communications business in part because of the agency’s track record serving prominent multinational corporations, as well as local Chinese brands. To strengthen Li-Ning’s position as China’s leading sportswear brand, Fleishman-Hillard will leverage the agency’s worldwide network, integrated marketing expertise and in-depth local knowledge...

  • Fleishman-Hillard Announces Key Appointment in China

    New Shanghai Leadership Strengthens Firm’s Strategic Communications and Corporate Affairs Offerings SHANGHAI, Jan. 16, 2012 — Fleishman-Hillard International Communications today announced that it has appointed Miranda Cai general manager and vice president of its Shanghai office. Ms. Cai will lead further expansion of the firm’s operations and client services, working closely with Alex He, senior vice president of business development in China, and Shijun Ma, a vice president who oversees service for major clients, including Philips. She reports to Li Hong, senior partner and president of Fleishman-Hillard’s Mainland China network...

  • China Securities Journal and Fleishman-Hillard Form Strategic Partnership

    Effort Helps Chinese Companies Enhance Exposure in International Capital Markets, Promotes Global Best Practices in Investor Relations Management Beijing, China, December 20, 2011 – China Securities Journal (“CSJ”), a financial media authority in China, and Fleishman-Hillard, a leading international communications consultancy, today jointly announced a strategic partnership to promote and enhance global best practices in investor relations management for Chinese companies listed or soon to be listed in both domestic and offshore capital markets. The joint effort also aims to help Chinese companies increase their exposure in international capital markets and optimize opportunities for investment and collaboration. The strategic program will be launched by a Chinese delegation to Europe in February. The delegation will serve as a bridge between state-owned and privately owned Chinese companiesand the investor community, and will facilitate cross-border communication between participating Chinese companies and institutional investors. The partnership will organize seminars and visits to leading stock...

  • Fleishman-Hillard Launches Global Capital Markets Services in Asia

    Firm extends investor relations capabilities to world’s fastest-growing markets Focuses on helping companies manage cross-border investor communications and close information gaps to avoid reputation damage and valuation discounts HONG KONG, Nov. 17, 2011 — International communications consultancy Fleishman-Hillard has expanded its Global Capital Markets Services capability to meet the growing need for more active investor relations and financial communications programs for companies based in Asia and their investors around the world...

OLDER
NEWER